What Impact Has Sponsorship had on Tennis?
Tennis really is at its peak at the moment, and the ‘fabulous four’ have played a key part in boosting the sport’s popularity. Top athletes Rafael Nadal, Novak Djokovic, Roger Federer and Andy Murray have dominated the game for the past six years, taking tennis into a whole new territory.
The players have become marketable superstars and similarly to other sports like golf, the sport has become a very lucrative one.
How much money can you win?
• In 2013 the Australian Open is offering a record prize money of AUD$30 million (£2 million).
• US Open prize money in 2013 for singles will be $5.9 million (£3.8 million).
• £1.1 million was given to the singles winner at Wimbledon last year.
• The 2012 French Open awarded the singles winner €1,250,000 (£1,081,148).
So as you can see, there is some big money to be made. And businesses know this, which is why sponsorship in the game has grown so much over the past 40 years.
Let’s look at the top players and their sponsorship deals, to learn more:
Tennis really is at its peak at the moment, and the ‘fabulous four’ have played a key part in boosting the sport’s popularity. Top athletes Rafael Nadal, Novak Djokovic, Roger Federer and Andy Murray have dominated the game for the past six years, taking tennis into a whole new territory.
The players have become marketable superstars and similarly to other sports like golf, the sport has become a very lucrative one.
How much money can you win?
• In 2013 the Australian Open is offering a record prize money of AUD$30 million (£2 million).
• US Open prize money in 2013 for singles will be $5.9 million (£3.8 million).
• £1.1 million was given to the singles winner at Wimbledon last year.
• The 2012 French Open awarded the singles winner €1,250,000 (£1,081,148).
So as you can see, there is some big money to be made. And businesses know this, which is why sponsorship in the game has grown so much over the past 40 years.
Let’s look at the top players and their sponsorship deals, to learn more:
























